Your Website Audit Report

What's Working Well

• You're showing your QBCC licence number — this is exactly the kind of trust signal Queensland homeowners look for when choosing a roofer.
• You're using real project photos — not generic stock images. People can see you're a real roofing business with actual work behind you.
• Your branding is clear — the Tekline Roofing logo comes through well, even on mobile.

What's Holding You Back

• Potential customers can't find how to contact you
  When someone lands on your website, they can't see your phone number or a "Get a Quote" button without scrolling down. Industry research shows most mobile visitors decide whether to stay or leave within 8 seconds. If they can't spot an easy way to contact you in that window, many will simply go back to Google and ring the next roofer on the list.
• Your phone number isn't tap-to-call on mobile
  When someone finds your number on their phone, they have to copy it, switch to their dialler, and paste it in. Every extra step loses customers. Around 60–70% of local service customers prefer to ring rather than fill in a form — making it harder to call you is leaving money on the table.
• Your main message is hard to read on mobile
  The headline on your home page sits over a busy roof photo, and some of the text blends into the background. Mobile visitors — often comparing multiple roofers while on the go — will move on if your site feels rough around the edges.
• The top of your page wastes valuable space
  On desktop, there's a large empty band across the top before the main image begins. Visitors interpret this as either unprofessional design or a page that hasn't loaded properly — either way, it weakens trust in those critical first few seconds.
• Your main photo might be confusing residential customers
  The hero image shows a large industrial building, but many Indooropilly locals are homeowners looking for residential roof repairs or replacements. If they don't immediately see that you serve their market, they may assume you only do commercial work and contact a competitor instead.

What Changes When We Fix This

• More phone calls and quote requests — when your contact details are visible immediately and easy to use, more of the people already visiting your site will actually get in touch.
• Better first impressions — a clean, modern design with a readable headline and professional layout builds trust from the first second someone lands on your page.
• Less confusion about what you do — clear imagery and messaging that speak to both residential and commercial customers means you're not accidentally turning away good leads.
• Higher visibility in Google searches — adding the right technical foundations (like local business information that Google can read) helps you show up when people in Indooropilly and Brisbane West search for roofing services.
• A website you can actually measure — right now, you have no way to see how many people visit your site, where they come from, or what they do. We'd build that in from day one so you know what's working.